Lelane Fourie | Tourism New Zealand global campaigns
The personal portfolio of Lelane Fourie
digital, designer, UX, Experience designer, interactive,
188
single,single-portfolio_page,postid-188,eltd-core-1.0.3,ajax_fade,page_not_loaded,,borderland-ver-1.8.1,vertical_menu_enabled, vertical_menu_left, vertical_menu_width_290,smooth_scroll,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Tourism New Zealand global campaigns

Tourism New Zealand global campaign strategy and design. Project also included multi variant testing to inform iterations of concept and design as well as reporting back to stakeholders. Campaigns were tested against different markets and mindsets which lead into a personalised experience once navigating into the site 

Company

Senior Experience Designer at Digital Arts Network

Category

Design, Ideation workshops, Optimisation